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Architects: Metropolitan Studio of Architecture
- Year: 2019
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Photographs:Omar Farooq
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Manufacturers: AutoDesk, Grohe, Roca, Schneider Electric, Adobe, Daikin, Google, Unilux
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Lead Architects: Syed Fawad Hussain, Leena Hassan
Text description provided by the architects. Metropolitan studio of Architecture (MSA) collaborated with WARDA, a clothing brand, on designing their new stores, which are planned in various cities of Pakistan. 'Re-tale' is the second flagship store in this series. The first store was designed in Peshawar, Pakistan named ‘Crafting a Retail’. Each flagship store is designed keeping in mind the idea that it will serve as a rejuvenating device for the brand. MSA has taken this collaboration as an opportunity to look closely at the retail culture of Pakistan in general and WARDA retail strategies in specific. These explorations helped in developing an overall thematic of the brand, where context becomes the central focus of the aesthetics of the flagships.
